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Supported Content Types and Ad Services

This section outlines the content types supported by FLOWER and provides examples of how you can use our ad services.

Linear Channels​

FLOWER allows you to insert ads into live streams delivered via HLS or DASH. Two ad types are available:

Channel Entry Ads​

These ads play before a viewer enters the main content stream.

Example Uses​

  • Monetize free channels by setting up channel entry ads.
  • Generate ad revenue from ad-supported plans on your dynamic OTT service.

Main Stream Replacement Ads​

This ad type utilizes ad markers (e.g., SCTE-35) to replace existing ads within the main content stream.

Example Uses​

  • Replace existing ad breaks with your own house ads.
  • Monetize FAST channels by inserting ads between content segments.
  • Generate revenue by replacing ads during live sports broadcasts.

VOD​

FLOWER supports various ad formats for VOD content:

  • Pre-roll Ads: Insert ads before the main content begins.
  • Post-roll Ads: Insert ads after the main content ends.
  • Mid-roll Ads: Insert ads at regular intervals or designated ad insertion points within the content.

Example Uses​

  • Monetize long-form VOD content by inserting pre-roll, mid-roll, and post-roll ads.
  • Use ad insertion points to place ads at natural breaks in the content.

Webpage / App​

FLOWER enables you to seamlessly integrate video ads into your webpages and apps.

Example Uses​

  • Insert a 300x400 sized video ad at the bottom right of the portal site's main page.
  • Insert a video ad in the middle of a blog post.
  • Insert interstitial ads between game levels.
  • Monetize app access by requiring users to watch an ad before entering.