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Supported Content Types and Ad Services

An overview of the content types FLOWER supports and real-world scenarios for each ad service.

Linear Channels​

Main Stream Replacement Ads​

Replaces existing ad segments within the main content stream using ad markers (e.g., SCTE-35). Supported across both delivery methods with different processing mechanisms.

  • Unicast (HLS/DASH): The SDK processes the playlist manifest (m3u8 or mpd) to detect ad markers and replace ad segments within the stream.
  • Satellite/IPTV: The SDK detects SCTE-35, DTMF cue tones, and EPG-based virtual cues to replace ad segments within the stream.

Example Uses​

  • Replace existing ad breaks on broadcast or cable channels with your own or targeted ads to capture additional revenue.
  • Maximize ad inventory on FAST channels by inserting programmatic ads between content segments.
  • Place premium ads during natural breaks in live sports — halftime, quarter breaks, and timeouts.
  • Serve region-specific ads to meet local advertiser demand.

Channel Entry Ads​

Ads displayed at the moment a viewer tunes into a live channel, before the main content begins. The viewer seamlessly transitions to the live stream once the ad finishes. Available for Unicast (HLS/DASH) delivery.

Example Uses​

  • Monetize free channels by generating ad revenue at every channel-switch moment.
  • Turn the channel entry point into a premium ad slot for AVOD-tier OTT services.
  • Promote new original content or campaigns at the channel entry point to boost viewer awareness.

Analog Cue and Push-Triggered Ads​

Ad types specific to Satellite/IPTV (satellite DTH and IPTV multicast) delivery, where the backend system directly triggers ad playback on client devices.

  • Digital Cue (SCTE-35): Replaces ad segments based on SCTE-35 packets embedded in the TS stream.
  • Analog Cue: Ad cues detected by the Head-End (H/E) system are relayed to devices via the Anypoint platform to replace ad segments.
  • Push-Triggered (Virtual Cue): The backend generates virtual cues based on the broadcast program schedule (EPG) and relays them to devices via the Anypoint platform to replace ad segments.

Example Uses​

  • Play locally cached targeted ads on set-top boxes, timed to broadcast ad breaks detected by the H/E system.
  • Schedule ad breaks based on program timetables to deliver ads at precise moments — even on channels without in-stream markers.
  • Concentrate ad delivery during prime-time slots to maximize CPM.

VOD​

Insert ads before, during, or after VOD content playback.

  • Pre-roll Ads: Played before the main content begins.
  • Mid-roll Ads: Played at regular intervals or designated insertion points within the content.
  • Post-roll Ads: Played after the main content ends.

Example Uses​

  • Combine pre-roll, mid-roll, and post-roll ads across feature films and drama series to maximize per-episode revenue.
  • Place mid-roll ads at natural scene transitions (chapter points) to minimize viewer drop-off.
  • Insert ads into free content on AVOD services while offering an ad-free experience for premium subscribers.
  • Apply pre-roll only for short-form content to keep the ad experience concise.

Webpage / App​

Insert video ads within webpages and apps.

Example Uses​

  • Place inline video ads on high-traffic portal home pages to convert page views into ad revenue.
  • Embed video ads mid-article in news or blog content for natural exposure within the reading flow.
  • Show interstitial ads at level transitions or reward moments in gaming apps to maintain engagement while generating revenue.
  • Display a brand video ad in the masthead area on app launch to offer a premium ad placement.
  • Apply rewarded ads that require viewing before accessing specific features in free-to-use apps.